Today I received a call from my realtor's assistant informing me that the new price sheets and new photo sheets were ready. She wanted to drop them off so that I could replace the old ones in our very pricey marketing folders we had made up for prospective buyers to take with them once they view our house. Interestingly, I had just replaced these pages a couple of weeks ago when we took the first (first being the operative word here and denoting a subsequent change as well) price reduction. She dropped them off to me and as I was replacing the pages in the same four folders that I had from a month ago, I could not help but remember a comment a friend made to me years ago regarding doing something that was simply 'busy work.' She said that is was like 'rearranging the chairs on the deck of the Titanic.' I loved the line and have used it often since hearing it as it is so true. All the price changing, pretty marketing packets and de-personalization are all for naught if no one is coming to see the house in the first place. Color me cranky tonight.
Wednesday, July 24, 2013
It has been a solid four weeks without one showing for our house and to say that I am ticked and frustrated is truly a gross understatement of the facts. Honestly, I spent a lot of time researching which realtor with whom to sign, plus I have spent countless hours de-personalizing our house and making it buyer friendly, whatever the heck that means these days (to me it means trying to be all things to all people all at the same time, a seemingly impossible task). I have consulted with said realtor, touted as the best in the business and the top seller in our area, who seems to offer nothing more than the standard 'everyone is facing this now, the market has changed' answer. Perhaps realistic enough, however, I find it terribly hard to believe that there is absolutely no one, nary a soul, looking in our price range right now who could be cajoled into coming to see our house. I mean four weeks is pretty long dry spell, no? No one in a month looking for a nice house, a fenced yard and a cul de sac location? While I don't have the answers, I am certainly trying to find a way to drive traffic into our home so I am looking for more than a pat answer.